Ace Search Engine Optimization For Amateurs
WARNING! There is no quick down and dirty way for you to get top of the list rankings and tons of qualified traffic to your ecommerce site inside of ten minutes, like all of the other so called Search Engine Optimization Experts who spam your email inbox claim. But then again, if you believe all of the hype that they spew, you might still believe in the tooth fairy or that the earth is flat.
However, if you want some honest info about how a beginner built a very successful, profitable website in less than one year, then hang in there. This article is really about what has worked well at getting lots of highly targeted traffic to an ecommerce website that I own.
A year ago I was a complete novice at this, and I didn't know what Search Engine Optimization, reciprocal back links or article spinning and marketing was. Today I am the owner of a highly successful ecommerce website.
Now, I don't claim to be a SEO expert or guru. But I can honestly tell you that in well under one year, I've been outrageously successful at driving huge amounts of qualified traffic to my ecommerce website without paying a cent for it. And my ecommerce website also has a much higher conversion rate than many other ecommerce sites on the web do. In other words, my site is well in the "black" and making plenty of money.
My Background: I've been in my own business for many years and I've had a great deal of success at it. Since about 90% of all new businesses fail within thirty-six months, and many established businesses fail on a regular basis, I believe that over the years I've learned how to rapidly adapt as the marketplace changes.
I decided to mold my chosen profession into an Internet based business in Feb.. So I bought a copy of FrontPage and I started designing and building an ecommerce site. At the same time I started morphing my "product" for Internet consumption. In June, at the age of 59 I retired from my professional practice in order to focus full time on marketing my "product" via my website.
Right about now you might be wondering what my "product" is. My "product" is information. But I'm not going to reveal to you exactly what kind of information it is, and I'm not going to send you to my ecommerce site because I don't want my competition to know how I took a brand new homemade PR0 site, and advanced it to a PR4 site by Thanks Giving - a six month time span.
More importantly, I don't want them to know the processes that I used to get my homemade website to get to a first page ranking in the Google organic SERPS for lots of important keywords, and on the first three pages of Yahoo, MSN, and Google organic SERPS for literally hundreds of different excellent keywords. It has taken me way under one year, and many of my competitors have been working at it for up to ten years!
I'll admit that along the way, I have wasted a lot of hard earned money and time on lots of Internet marketing software and lots of worthless information from the "Internet Get Rich Quick Gurus." At the same time I've learned which software packages are beneficial and worth the investment.
HOW I FOUND SUCCESS ON THE INTERNET - ARTICLE WRITING AND MARKETING
Many people use link trading to promote their website. I myself have traded links with others in my industry. However, it is my belief that writing articles and getting them published on thousands of competitor sites for free has had the most profound impact on my site's ranking and the amount of money that I have been able to make. But beware: If you are not aware of the downside of article marketing, you can quickly drive yourself out of business.
WHAT ARE THE FACTORS THAT MAKE ARTICLE MARKETING SO EFFECTIVE?
It's simple: 1. The quickest way to rank well on the major search engines is to have lots of one-way links from other on-topic websites to your site.
2. When you write and publish a good article to another site, your "payment" for the use of that article is one or more links from that article back to your website. The more articles that you publish, the more free one-way links pointing back to your site. The more one-way links from other on-topic websites, the better your site will rank in the organic SERPS.
3. If you are capable of writing a good article, then you can set yourself apart as the expert in your field. Well written articles will create a lot of validation for you. And a well-written article is one of the best ways to get qualified traffic to your site. That is because people will read it, and if you've built their trust through your article, they will click your link to see what you have to offer them.
NOW FOR THE MONKEY WRENCH - AVOIDING THE GOOGLE DUPLICATE CONTENT FILTER
If you want to be successful then you have to get your articles onto hundreds or even thousands of other sites. Google doesn't like content that has been duplicated on other sites. What that means is that even if you have an article on hundreds or thousands of other sites, the search engines can find the identical articles and only give you credit for the back links in one, or maybe a few of the articles.
So in reality, in order to get the most benefit from your articles you have got to create a unique article for each website. But it is almost impossible to accomplish that, right?
Well . . . . Thanks to modern computer software, articles can be spun, spooled, or re-written automatically using software. And indeed, in 2006, article-spinning software began to make its appearance on the scene.
Unfortunately, most spooled articles are worthless because the articles that the software creates on full autopilot are usually totally laughable. The grammar and syntax is usually all wrong. And people who read them will think that they were published by a 3 year old. And because of latent symantic indexing, the Google algorithm can also pick out and ignore your articles as well.
But if you create a well-written article to begin with, and then use the spinning software correctly, the software can re-write the article into hundreds or even thousands of unique, high quality articles that you can feel proud of. And more importantly, they will be more than unique enough to avoid the duplicate content filters.
If you don't like writing articles, if you do not have the time, or don't have the expertise, don't worry. You can purchase PLR (private label rights) articles and spin them! But you are always better off if you can write your own articles.
I've used desktop article spinning software that I paid about $200.00 for, to create spooled articles, and it works great. As I write this page, I still do use this kind of software for writing articles that I submit to article directories. The upside of this is that each directory gets a unique version of the article, and this version won't get filtered out by the duplicate content filters. The down side is that as other webmasters take these articles from the article directories and publish them on their sites, most of these re-published articles will get filtered out. But they will still increase the traffic to your site as people read them and click your links.
Your published articles usually produce a lot more referrals if they are published directly on your competitor's website! But it happens to be somewhere between very difficult and impossible to recruit other competitor webmasters to publish your articles. So that relegates you to submitting directly to article directories.
HERE IS SOME GOOD NEWS!
Now there are some inexpensive websites that allow you to use their article spooling software right on their websites, to create dozens, hundreds, or even thousands of unique articles. You can even try some of them out for free. It is amazingly easy to learn and to use their software. And the benefits of these services are almost too good to be true. Let me tell you a little bit about these online services.
To start with, the best part about these online services is that they take your article, and they can spin an unlimited number of unique versions of it. Then they publish a different unique version of your article on hundreds or even thousands of on-topic sites. These spooled articles are unique enough that a duplicate content filter will not filter out these articles. So you will get the benefit of all of your back links for ranking purposes.
This is real power. We are talking about the ability to get your articles published on hundreds of your competitors and your peer's websites practically overnight. To sweeten the pot, when these services publish your article on another site, they won't publish that Webmaster's articles on your site. This will eliminate reciprocal linking and nets you hundreds, or even thousands of one-way links.
Unlike most article directories where the number of links you can place in your article are very limited, these services allow you to put up to 5 keyword rich back links in each of your articles. It's best to have each of those back links go to a different webpage on your site, not just to your home page.
You should make the back links appropriate. So if your story is about baby furniture, and you are talking about cribs, you'll want to link to a page about baby cribs on your site. If you are talking about playpens, you'll want to link to a page that features playpens, etc.
The plans for the future on some of these article spinning sites are to spin your unique articles to thousands of on-topic blogs, and into hundreds of article directories automatically. And remember, every submission will be unique as far as the duplicate content filters are concerned.
Make no mistake; this is not a 10 second fix for the huge job of creating hundreds of unique articles and submitting them to hundreds of article directories and thousands of your competitor's sites. If you believe that something like that exists, then you probably still believe in the tooth fairy.
You will still have to put sufficient effort into creating well-written professional articles. And then you will have to put effort into creating the synonym words and phrases that the software requires to spin your article. But believe me, you can not accomplish in a full month what these services can do in an hour.
As an example of what can be accomplished: I wrote 4 completely different articles on different kinds of information that I have available for sale. And after only twelve days on one of these services, my articles were on 242 different peer site on-topic web pages.
You do the math! With five back links in each article, one to my home page and 4 to different deep linked product pages on my ecommerce site, that's nine-hundred-sixty-eight back links in only twelve days! And I began to see some of those links indexed by the major search engines within that same time period. Use your imagination about what will happen after a month, six months, or a year!
JUST HOW DIFFICULT IS IT TO SPIN ARTICLES USING THE ONLINE SERVICES?
It's so easy to use the software applications that it is a breeze. You will learn to use it within minutes.
Most of these article spooling services will let you test out their service for free. Most give a 30-day money back guarantee. So you get to try the software for a full month to experience how much it can help your site to improve its traffic before you are committed to having to pay for the use of the software. I highly recommend this type of software and you will want to give it a test!
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Albert Weiss is an amateur at SEO. He is NOT a self-proclaimed Search Engine Optimization Guru. However, as a novice, he has built and marketed a very successful ecommerce website in well under one year. His ecommerce site is successfully competing with the other top producing sites in his industry, many of which have been on the Internet for ten years or more!
Mr. Weiss has documented what he did to get lots of free traffic to his ecommerce site to make it successful by using article spooling, as well as how several other aspects of Search Engine Optimization can make a website a successful money maker. He built a Free SEO Site just for you! So drop by www.ArticleSpooling.com right away.
Mr. Weiss has documented the steps he took to get lots of free traffic to his ecommerce site to make it successful by using article spinning, as well as how several other aspects of Search Engine Optimization can make an ecommerce site a successful money maker. He built a Free SEO Site for everyone! So visit www.ArticleSpooling.com today.
Published March 28th, 2007
Filed in Computer